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Raising revenue

Each year, nonprofits must raise revenue to meet their needs. To raise revenue, nonprofits develop fundraising plans. Fundraising plans define the steps that a nonprofit will take to gain support.

Fundraising plans establish revenue goals. They also list steps for reaching those goals. These goals and steps are approved by the nonprofit ’s board of directors.
Fundraising committees are formed to raise funds. Depending on the size of the nonprofit, different committees may be needed.
An outreach committee often identifies the most likely donors.
A membership committee often makes requests from individual donors.
Board members may make requests from major donors.
A grant writing committee may be formed to apply for grants. To obtain grants from foundations, nonprofits must submit applications in writing. Written applications must be submitted for government funding as well.
Special events committees help coordinate fundraising events. The nonprofit may hold an annual dinner, dance, carnival, or other event. By charging admission for these events, the nonprofit raises income.

Fundraising continues throughout the year. If a nonprofit gains more income than it needs for one year, it may increase its programs. For example, it may serve more people. If the nonprofit gains less income than it needs, it often decreases its programs.
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